For Inventors: Sources of Capital

This article initially appeared on the IPWatchdog.com website November 2, 2013

inventorSome inventors turn to 3rd-parties for help, seeking to avoid the ego-mashing, time, and effort that seem to accompany every capital-seeking attempt. More often than not, however, they find the relationship expensive and unsuccessful. Successful efforts invariably require the inventor’s involvement as well as access to individuals who can “pull the trigger” on investment – who you know can be just as important as the product’s viability. Professional advisors may ease the process and improve your chance of success if they possess the following:

  • personal contacts among the sources whom you seek to solicit
  • an understanding of the intricacies of negotiation
  • prior successful experience raising capital or licensing inventions
  • your best interests

Whether paid by fee up-front or contingent, or as a percentage of your final arrangement, any advisor should represent you, not the potential investor.

As the girl in the fairy tale ruefully remarked, “You have to kiss a lot of toads to find a prince!” Raising capital is not much different and is often a difficult, tedious, and frustrating process.

Common sources of capital worth pursuing include the following:

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For Inventors: How to Monetize Inventions (Financial Arrangements)

This article first appeared on IPWatchdog.com on November 9, 2013.

inventorAs any viewer of “Shark Tank” can attest, the variety of financial arrangements which are negotiated between inventor entrepreneurs and investors is broad. A final agreement is always the result of negotiation between the two parties. Unfortunately, many inventors go into the gunfight with a knife, so to speak, over-matched and under-prepared.

Unless you are a veteran of previous negotiation and thoroughly understand the potential value of your invention, you would be wise to engage the services of an attorney and/or a firm who has previously negotiated financial transactions for similar inventions. You don’t want to leave money on the table, nor do you want to have an unrealistic view of your work. Expert assistance can help you avoid either outcome.

The following descriptions are by no means exhaustive, but represent a sample of the strategies you might employ in order to monetize your work:

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Life After Retirement – What Do I Do Now?

This article first appeared in Forbes.com on November 22, 2013.

retired man thinkingRetirement wasn’t working for Dwayne. A deliberate, thoughtful man, Dwayne spent 25 years with a Fortune 500 company rising through the ranks to Company Vice President of Logistics. When he retired, Dwayne expected to fall easily into a life of leisure – rising late, doing what he wanted when he wanted, and traveling frequently with his wife Mary. Now, three months post-retirement, he finds his days endlessly boring, spent mostly sleeping or watching television. He doesn’t like golf, gardening is too hot, and Mary has her own activities which don’t include him.

As many retirees discover, leaving one life to begin another is difficult. A May 2013 study by the UK’s Institute of Economic Affairs reports 40% of retirees suffer from clinical depression, while 6 out of 10 report a decline in health.

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How to Use Social Media to Increase Sales

social mediaThe business marketplace now is more fecund than at any point in history. Yet it is harshly discriminating, rewarding only those who are able to master its complexity and rise above the cacophony of simultaneous competitive messages. Traditional marketing avenues – print, radio, and television – have lost their dominance in the last decade as the use of the Internet and new social media has exploded. The time spent by Americans on the Internet has risen more than 25% year-over-year (320,689 million minutes, 2011; 401,699 million minutes, 2012) according to the Nielson 2012 Social Media Report – and if you want to sell anything in today’s market, you must be visible online.

Josh James, founder of Omniture (now part of Adobe), writes in Forbes about the value of social media: “Social media isn’t a passing fad. The primary reason you have to be social is because that is where your customers live.” Having recognized the way social media is transforming consumer purchasing decisions, James has made social media usage a condition of employment at his new startup, Domo.

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